This might be pertinent. Yet to read.
"Unfortunately, a large number of new media are designed from the perspective of seeing and treating humans primarily as consumers. In personally meaningful activities, the possibility for humans to be and to act as designers (in cases in which they desire to do so) should be accessible not only to a small group of "high-tech scribes," but rather to all interested individuals and groups."
Beyond Couch Potatoes: From Consumers to Designers and Active Consumers
