Beware. Approach with caution. This is, without doubt, the worst coffee in the world. I bought this from a supermarket in London's Arabian wonderland off Edgeware Road because I liked the packaging. I'm afraid it's grotesque. I threw the whole packet away after one cup. I knew Lebanese Brazilian was never going to be the greatest coffee, but I wasn't prepared for quite how disgusting it was. It tasted like fish. Still, the packet was nice - I like the panels on the back, mirroring arabic and English script (so both read from the outside in) and the arabic script in the blue 'steam' on the front. Any other designers been suckered into buying something this genuinely awful, if not life-threatening, by packaging-attraction?